Ritz Golden Summer
Golden hour, meet Golden Summer. This limited-edition Ritz pack celebrates the season of sun with a design as sunkissed as the crackers inside. As part of the release, a scannable QR code invited fans to win summer prizes and cash—adding an extra layer of play to this modern twist on an American classic.
Client
RITZ, MONDELĒZ
DELIVERABLES
CAMPAIGN IDEATION DESIGN IDENTITY PACKAGING MERCH DESIGN
Year
AGENCY:
BULLETPROOF



